The President & CEO of Zenith, Aldo Magada, attended the first stage of the latest band's tour in San Diego on May 24, and you know you are part of the establishment when a former US President is among your greatest fans. Today, of course, it's all so very different. No Swiss watch brand would have gone within a country mile of them in the early 60's and the Stones wouldn't have wanted anything to do with them either. Hands: black ruthenium, faceted and coated with black Superluminova SLNīlack rubber with Barenia calfskin insert adorned with British flag and The Rolling Stones logo in tone-on-tone mode.īlack PVD-coated titanium triple folding clasp.One of the few advantages of getting old is being around long enough to remember the Rolling Stones when they first impudently burst onto the scene, shocking the establishment and causing genuine outrage, parental anguish and teenage excitement in equal measure. Hour-markers: black ruthenium-plated, facetted and coated with black Superluminova SN Glass: domed sapphire crystal with anti-reflective treatment on both sides The El Primero Chronomaster 1969 Tribute to The Rolling Stones is a 1,000-piece limited edition.įinishing: oscillating weight adorned with Côtes de Genève motif and The Rolling Stones logo It is personalised in the ‘colours’ of the group and its native country, with the tongue logo and the British flag (Union Jack) tone-on-tone heat-embossed on the leather. The El Primero Chronomaster 1969 Tribute to The Rolling Stones is fitted with a black PVD-coated triple folding clasp, the strap is composed of a rubber ‘spine’ featuring a Barenia leather insert. In the only touch of colour, its tip (like that of the counter hands and the small seconds trident at 9 o’clock) is red to ensure enhanced readability. ![]() The interior is also red to echo the dominant colour. The transparent sapphire crystal pane fitted on the case-back provides a view of the oscillating weight engraved with the famous red tongue and “ The Rolling Stones Edition” inscription.The presentation box houses an inner box bearing the handwritten logo of the brand and that of Zenith, as well as a main case bearing the red tongue motif on the leather casing. ![]() In addition, the snailed finish of the minute circle, as well as on the two 30-minute and 12-hour counters at 3 and 6 o’clock, are hollowed out like a dish, evoking the grooves on vinyl records and thereby contributing to the overall aesthetic coherence of this model. The hands echo the shape of the fretboard on the Fender Telecaster guitar played by Keith Richards, one of the pillars of the group. Zenith El Primero Chronomaster 1969 Tribute to The Rolling Stones The central seconds hand is fitted with a star-shaped counterpoise. The El Primero dedicated to the Rolling Stones is very much a chronograph, since its inner bezel ring features a transfer bearing 300 divisions corresponding to fifths of a second. It is also anti-magnetic and does away with lubrication-related problems. Silicon is harder and lighter than steel, as well as significantly more wear-resistant and less energy-hungry due to its low friction coefficient. The Rolling Stones El Primero calibre uses avant-garde material for the lever and escape-wheel: silicon. It features the automatic El Primero 4061 chronograph movement, chronometer-certified by the COSC (Swiss Official Chronometer Testing Institute). ![]() Its DLC-coated titanium case is fitted with pierced lugs, a design inspired by another icon from the same lineage: the El Primero Lightweight. This understated El Primero Chronomaster 1969 Tribute to The Rolling Stones is a masculine watch! The El Primero Chronomaster reprises its codes while introducing a very dark, contemporary, Rolling Stones rock-style look.
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